The Steinway Astoria Partnership fostering its brand identity and tag line “Steinway Something for Everyone” continues. The streetscape beautification project is in different stages of development.
The Steinway Astoria Partnership’s marketing and promotional activities are designed to attract customers and visitors to the district. A large portion of marketing/promotional activities are centered during the holiday season. Following are some successful projects:
Each year, the installation of unique arch type holiday lights and centerpieces illuminate Steinway Street from one end to the other visually enhancing the street during the holiday season.
Through a contract with the Atlantic Maintenance Corporation, this goal of a clean and pleasing environment has been achieved through the daily cleaning of sidewalks, sweeping of curbs, maintenance of litter baskets, and regular removal of graffiti and illegal printed materials from lampposts, street signs and building surfaces.
The ongoing sanitation services provided by the Steinway Astoria Partnership maintenance crew continues to be the activity that is the most recognized by both the public and members of the District.